Download on the App Store badge
Preview the official “Download on the App Store” badge in black or white and in 38 languages, get the file straight from Apple, or paste your app link below to generate a linked badge in SVG or PNG that points to your listing. Free, and nothing is uploaded to a server.
Get the badge
The badge file comes straight from Apple’s Marketing Resources, so you always get the current, unmodified artwork. Use it only to promote an app that’s on the App Store, keep the clear space around it, and don’t recolor it beyond the black and white variants. Apple guidelines ↗
Generate a linked badge
Paste your App Store link (or app id) and copy a ready-to-embed badge that points straight to your listing.
<a href="YOUR_APP_STORE_URL"> <img alt="Download on the App Store" src="https://appure.io/badges/appstore/black/en.svg" height="40" /> </a>
[](YOUR_APP_STORE_URL)
Tip: works with a full apps.apple.com URL or just the numeric app id like 389801252.
App Store badge size & clear-space rules
The badge is a fixed shape you scale to fit, so there’s no single required pixel size. Follow these rules and your listing link stays compliant.
| Rule | What Apple asks for |
|---|---|
| Format | SVG (vector) or PNG |
| Variants | Black or white only, no other colors |
| Aspect ratio | Fixed per language (about 3:1). Never stretch it |
| Clear space | Keep a margin of clear space on all sides |
| Size vs. other badges | No smaller than a Google Play badge beside it |
| Languages | 38 official localizations |
Usage rules: is the badge free, and can I modify it?
Yes, it’s free to use to promote an app that’s on the App Store, provided you use the artwork unchanged. Here’s the short version; the full rules are in Apple’s marketing guidelines.
Do
- Use it to link to an app that’s live on the App Store
- Pick black or white to suit your background
- Keep the full clear space around it
- Scale it while preserving the aspect ratio
Don’t
- Recolor, rotate, add shadows, or otherwise modify it
- Crop it or reduce the clear space
- Make it smaller than a Google Play badge beside it
- Use it for an app that isn’t on the App Store
Available in 38 languages
The “Download on the App Store” badge ships in 38 official localizations. Serving the right-language badge, and localized screenshots, is a small change that lifts install conversion in non-English storefronts.
Keep going
Need the Google Play badge, an App Store QR code, or icon sizes? Grab the Get it on Google Play badge, or browse all free tools.
App Store badge FAQ
What is the “Download on the App Store” badge?+
It's the official button Apple provides to link from your website, email, or ads to your app's App Store listing. It shows the Apple logo next to the words “Download on the App Store,” and it's the only badge Apple sanctions for pointing users to your app on the App Store.
Where can I download the App Store badge?+
Preview any of the 38 localizations here in black or white, then get the official file straight from Apple's Marketing Resources; the button links you there, so you always have the current, unmodified artwork. To put it on your own site, use the linked-badge generator above for a ready-to-embed SVG or PNG that points to your listing.
Is the App Store badge free to use?+
Yes. Apple lets you use the “Download on the App Store” badge for free to promote an app that's on the App Store, provided you use it unmodified, keep the required clear space, and don't make it smaller than any other app-store badge shown next to it.
Can I change the color or size of the badge?+
You can scale the badge and choose between the two official variants, black or white, to suit your background. You must not recolor it beyond those variants, stretch it, rotate it, add effects, or alter the artwork. Get the official SVG from Apple so it stays exact at any size.
What size should the App Store badge be?+
There's no single required pixel size. The badge is a fixed shape (the Apple artwork is 40 px tall by default) that you scale to fit your layout while keeping its aspect ratio and clear space. Use the SVG when you can so it stays crisp, and keep it large enough to read.
In which languages is the App Store badge available?+
The badge here is available in 38 languages. Serving the right-language badge, and localized screenshots, lifts install conversion in non-English App Store storefronts, where most listings still show an English badge.