Get it on Google Play badge
Download the official “Get it on Google Play” badge, also called the Play Store badge, in SVG or PNG, in 76 languages. Or paste your app link below to generate a badge that points straight to your listing. Free, and nothing is uploaded to a server.
Get the badge
Official Google artwork. Keep the clear space around it, don’t modify or recolor it, and use it only to promote an app that’s live on Google Play. Badge guidelines ↗
Generate a linked badge
Paste your Play Store link (or package id) and copy a ready-to-embed badge that points straight to your listing.
<a href="YOUR_PLAY_STORE_URL"> <img alt="Get it on Google Play" src="https://appure.io/badges/playstore/en.svg" height="60" /> </a>
[](YOUR_PLAY_STORE_URL)
Tip: works with a full play.google.com URL or just the package name like com.your.app.
Google Play badge size & clear-space rules
The badge is a fixed shape you scale to fit, so there’s no single required pixel size. Follow these rules and your listing link stays compliant.
| Rule | What Google asks for |
|---|---|
| Format | SVG (vector) or PNG, both download here |
| Aspect ratio | Locked, about 3.37:1 (239 × 71). Never stretch it |
| Clear space | ≥ ¼ of the badge height, on all four sides |
| Color | Use as provided, don’t recolor or add effects |
| Size vs. other badges | No smaller than the Apple badge shown next to it |
| Languages | 76 official localizations |
Usage rules: is the badge free, and can I modify it?
Yes, it’s free to use to promote an app that’s on Google Play, provided you use the artwork unchanged. Here’s the short version; the full rules are in Google’s badge guidelines.
Do
- Use it to link to an app that’s live on Google Play
- Keep the full clear space around it
- Scale it while preserving the aspect ratio
- Use the current badge artwork (download it fresh here)
Don’t
- Recolor, rotate, add shadows, or otherwise modify it
- Crop it or reduce the clear space
- Make it smaller than an Apple App Store badge beside it
- Use it for an app that isn’t on Google Play
Available in 76 languages
The “Get it on Google Play” badge ships in 76 official localizations. Serving the right-language badge, and localized screenshots, is a small change that lifts install conversion in non-English stores, where most listings still show an English badge.
Keep going
Need the icon or screenshots too? App icon sizes, screenshot sizes, or browse all free tools.
Google Play badge FAQ
What is the “Get it on Google Play” badge?+
It's the official button Google provides to link from your website, email, or ads to your app's Google Play listing. It shows the Google Play triangle logo next to the words “Get it on Google Play,” and it's the only badge Google sanctions for pointing users to the Play Store. It's often informally called the Play Store badge.
Where can I download the Google Play badge?+
Right here. Pick a language, then download the badge as an SVG (vector, scales to any size) or a PNG at 1×, 2×, or 3×. Every one of the 76 localizations is the official artwork Google publishes, so it's compliant to use straight away.
Is the Google Play badge free to use?+
Yes. Google lets you use the “Get it on Google Play” badge for free to promote an app that's available on Google Play, as long as you follow the badge guidelines: keep the clear space, don't modify or recolor it, and don't make it larger than any Apple or first-party badge shown alongside it.
Can I change the color or size of the badge?+
You can scale the badge up or down as long as you keep its aspect ratio and enough clear space around it, but you must not recolor it, add effects, rotate it, or alter the artwork. Use the badge exactly as Google provides it, which is why downloading the official SVG is safer than recreating it.
What size should the Google Play badge be?+
There's no single required pixel size; the badge is a fixed aspect ratio (about 3.37:1) that you scale to fit your layout. Keep clear space equal to at least one quarter of the badge's height on all sides, and keep it large enough to read. Use the SVG when you can so it stays crisp at any size.
In which languages is the Google Play badge available?+
The badge here is available in 76 languages. Localizing the badge, and your screenshots, to each store's language lifts install conversion in non-English markets, which is exactly where most developers leave downloads on the table.